ข่าว
ประชาสัมพันธ์
ดอนบอสโกสุราษฎร์
Zeroing
in: PR's
precision
In PR, it's all about talking to the right people. Instead of broadcasting to everyone, we figure out who really needs to hear our message. By focusing on the right group, we make sure our message is not only heard but truly lands. It's this careful choice that makes a PR campaign connect and work.
Ethical
PR:
Beyond
the spin
Balancing messaging with ethics is paramount. Take the classic case of a company facing product recalls. While PR's goal is to mitigate damage and maintain brand trust, it's essential to relay facts transparently and not downplay genuine risks. Stretching the truth may offer short-term relief, but in the long run, it can erode trust.
Class discussion
5 minutes
Can you think of a recent PR
crisis
?
From oil spills to controversial tweets, think of a time you saw a brand or celebrity in a PR crisis. Share the incident and the PR response. Did it change your view of them?
